Fundera
DECEMBER 12, 2017
Developing a small business marketing budget is a critical step in any marketing plan. Without one, you’ll run the risk of over- or under-spending on marketing—and seeing an impact on your bottom line. Coming Up with a Small Business Marketing Budget. Every small business must invest in marketing in order to grow. But how much should you spend on marketing, and what should you spend it on?
Fundera
DECEMBER 14, 2017
Make no mistake—at some point in the life of your business, you will need to consult with an attorney. Hiring a business lawyer can go a long way toward positioning your business for success. If you’ve never thought about hiring a business lawyer before, don’t worry—it doesn’t need to be stressful. . It’s just a matter of asking the right questions and finding attorneys who have the right experience for resolving your specific issues.
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Fundera
DECEMBER 15, 2017
It’s true that content is king. But for small businesses, is there such a thing as too much content ? Nowadays there’s no shortage of business websites with an accompanying blog, filled with articles chock-full of keywords—all meant to draw in prospective customers from a Google search. It’s gotten to the point that just about every possible search term has been turned into an article, designed to point you back to a company page.
Fundera
DECEMBER 13, 2017
Eleanor Shellstrop has died and woken up in the afterlife, which looks a lot like an average suburban neighborhood. It’s sunny, full of frozen yogurt shops, and the residents get a customized home to live in, built by a local architect named Michael. Eleanor is in what’s referred to as “The Good Place,” but there’s just one problem. Michael tells Eleanor she was accepted because she spent her life on Earth helping others selflessly … only Eleanor never did that.
Fundera
DECEMBER 12, 2017
Despite all of the books, interviews, TED talks, and lunchtime powerpoint presentations, the nitty gritty details of being a good leader are surprisingly murky. Most leaders sitting at the top of the professional ladder will tell you that leaders are made, not born. So what does it take to become a good leader, and more importantly, how can you adopt some of their key skills?
Fundera
DECEMBER 11, 2017
Instagram is rolling out more and more advertising options for business owners. What do you need to know about this social media tool before you give it a try as an advertising platform? Facts About Instagram. Instagram is the second-most-popular social media platform in the U.S. (Facebook, which owns Instagram, is first). 800 million Instagram users are active on their accounts at least once a month. 500 million Instagram users are active every day. 80% of Instagram accounts follow at least one
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