Why This Small Business Owner Only Sells Clothes He Believes In (Video)
Fundera
NOVEMBER 14, 2016
For Eli Cox, business is personal, from the clothes he sells to the shelves that display them. He’s since grown out of those tiny beginnings—but not through rapid expansion or by capitalizing on the latest trends. Eli credits his taste to growing up in rural New Hampshire, where he was raised around clothes and objects built to last.
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